Remember when “Big Brother” was known as a super secret sect of the McCarthyist government underbelly that was constantly shadowing us? It was he who knew where we were at all times; knew what books we checked out at the library; knew our families, friends, and friend’s families; suspected that Marilyn Monroe was a communist. It was he who was suspicious of your loyalty if you did not drive a Ford and love the Yankees, like George Washington and the Statue of Liberty did. Who knew that in his most influential and omnipresent form, we would embrace him? We voluntarily tell Big Brother our most private information, and with this, he customizes to our preferences the bright array of flashing links that surround our screens (right now). He is our “secret crush” that is only a click away! He is the answer to the “Are You Smarter than Barrack Obama?” quiz. Big Brother wants us to discover the exciting savings at the Target nearest us. We have a problem with “the man” when Best Buy wants our phone number during check- out, yet we sign up for Facebook with everything but our Social Security number. There is a reason I am using the term “we.” I am no exception. In Siva Vaidhyanathan’s “Naked in the Non-Opticon,” true privacy is discussed as a delusion of the past. Siva is right. As our virtual identities expand, we volunteer this information to be bought, sold: to become the demographics that we are. When we log on to check our messages do we ask, “What new products can I compensate for my social insecurities with?” No? Your subconscious does. Big Brother knows it does too. That’s why Facebook is worth billions. He is willing to pay a finite price for infinite possibilities of making money from our information.
So how do we combat this juggernaut that is Big Brother? Do we erase our online identities and become recluses? We embrace him! We can thank him for making digital marvels like social networking and Google available for “free.” If you want to stick it to “the man,” don’t be a sucker for advertising, buy what you need (as opposed to what he says you need) and seriously,… Stop Hitting Yourself!

